Why Helheim?
(The realm of the dead inside Niflheim Records.)
Helheim is one of the shadow realms in Norse mythology, a land of the dead, mist and quiet dread.
No warm light, no cheering crowd, just cold ground, slow steps and stories that refuse to end.
That is where this part of our world begins.
For us, Helheim is not just a good myth name.
It is the side of our universe where horror, dark suspense and obsession sink into physical objects.
The Myth Behind the Name
In the old stories, Helheim lies deep and cold, linked to Niflheim, and ruled by Hel.
It is not fire and chaos, it is stillness, fog and a slow creeping unease.
A place for those who do not die in battle, a realm for the quiet majority of the dead.
That mood of distance, chill and unresolved endings fits what we do here.
Helheim is our way to give that myth a home inside Niflheim Records.
Why We Chose Helheim
Helheim is our realm for horror and the darker edge of suspense.
Here we focus on physical media and collectibles with weight, from horror DVDs and Blu rays to dark thrillers, posters, books, figures and oddities from collections and new drops.
We care about atmosphere more than hype.
Rental stickers, old price tags, soft corners or a clean untouched front, all of that can add to the mood.
We pick items for their tone, cult status and story, not just for charts or algorithms.
Stock appears in small waves.
Some pieces are rescued from old shelves, some arrive new, all chosen to keep good horror and dark cinema in circulation instead of getting lost, forgotten or turned into trash.
If you search for horror DVDs, Blu rays, horror collectibles, second hand horror movies or dark suspense on physical media, Helheim is our answer inside Niflheim Records.
Helheim in Norse Mythology
In Norse myth, Helheim is the realm of the dead, often placed deep below the roots of the world tree.
It is ruled by Hel, a figure tied to decay, stillness and the parts of existence that people prefer not to look at too closely.
Helheim is not a place of screaming fire, it is a place of distance, fog and slow finality.
It sits close to Niflheim in the old stories, cold realms connected by mist, ice and the presence of death.
That image of a quiet, heavy underworld is what we tap into with Helheim inside Niflheim Records.
Explore More
🛒 Shop the Realm: niflheimrecords.de
📝 Blog: Echoes from Tuonela
🕯 Clothing Line: Veles Streetwear
💀 Horror and dark media: Helheim